Check out the progress of Hallam Foe - a new film by Dave MacKenzie. They (and Buena Vista) are trying to think of ways of involving bloggers in the film. The whole 'Snakes on a Plane' thing is great - if your film is about being nuts! But what about other kinds of films? That's the challenge here. They are planning some kind of rough cut screening for bloggers as a first step.
My favourite quote from David - " It may seem strange but as a director I have very rarely been asked to be involved too much in the marketing of my films. I rather disagreed with the marketing angle on my last film but my thoughts were basically ignored. So I am especially happy to be involved at this comparatively early and proactive stage in the process."
I think that journey is one that a lot of us are on.
If as film makers we want people to think about our work, to talk about our work, to make a difference then we MUST be willing to wade in and confront head on the issue of "how are people going to see this story?" Story, characters, dialogue AND the audience must all be one and coming from the same place. I think just calling these kind of activities 'new marketing ideas' is not quite enough. It could be more. A new way for film makers and the audience to be closer. Remember my age old graphic - it's all part of that.
Rough poster by Colin Kennedy.
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