Currently we are deep in post-production. But it is important that the film continues to be seen out there in the big wide world and remains visible. When you have your head down, buried in the edit, it is easy to go silent, to disappear into a black hole. This can be a mistake. In many ways the industry determines a film's value by how many people would want to see it and how easy it will be to convince 'normal punters' to check it out. Being silent about your film could actually lessen its chances of being seen.
Some things we want to achieve when we release things like the teaser are:
- let film goers know about the film and begin to build an audience
- keep the film visible and in the mind of the industry so they are considering it and thinking about it
- experiment a little - try some things out in terms of different ways of explaining the film to see what works and what doesn't
It is going quite well and when we are out and about it seems many people in the children's film and TV world have heard of it somehow. This is great, as this project has grown from a standing start. It is a debut feature, not based on a book and existing property and we are doing in all in a low budget way.
Here's five lessons I've learnt while trying out many different promo ideas. These may work for you too. Of course, the best way to build interest is to make a film that is good and that people want to see. But even then, that actually isn't enough these days.