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Tuesday, June 10, 2014

How to launch a Kickstarter - using video!

One of the key things we were told time and again with a Kickstarter was to build up to the launch date. The first few days are key to a successful campaign (at whatever level you are doing it) which means people need to know about the campaign BEFORE you launch it.

Obviously by Kickstarter I also mean any crowd funding platform, such as IndieGoGo and the rest.

One of the fun things we've been doing with our own project, a children's feature film called "Who Killed Nelson Nutmeg?", is a series of videos. We started with kids talking about the ideas of the film, this made the film feel like it was coming to life and having an impact, before a single frame had been shot. You can watch them all in the play list below...

Then we progressed to a generic countdown, just to keep people on their toes. But these are fun and silly too so at least the audience gets a giggle. Again, the full play list is below...

Did it work? We shall see. The kickstarter goes live very soon!

1 comment:

Jonnie Dean said...

Brilliant Videos, Your strategy is very good, I love children's films so I will be following your story further. Wish you all the best in the campaign!