Heading to Cannes this year with your short film? Here's the scale of the competition! Which isn't to put you off, but rather to prepare you. Is a small poster or postcard enough? Probably not anymore. What can you do to stand out?
1 - be bold about any awards so far
2 - make a play on any links between your short and features in competition this year
3 - email short distributors about your film, inviting them to check it out
This is the third of a set of vodcasts I did in Cannes a few years back. Links to parts 1 and 2.