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Monday, November 28, 2011

How to stand out in a crowded market


A lot of writers fall into two camps...

Those that have a specialism (a certain genre perhaps) and do that repeatedly and are well known for it. But they perhaps worry that if circumstances change they will be left behind when the world moves on from that genre.

Then there are those who are 'jack of all trades', who do a bit of this and a bit of that. They worry that without a clearer proposition no one knows exactly what they do and why they should be employed.

I am currently making a video for Skillset and was interviewing Matt Locke from Storythings. He mentioned in passing the idea of having a "T shape" proposition.

With a T shape, you have the depth of a specialism combined with the breadth of a wider way of working. They aren't in conflict, they work together. This resonated with me a lot. Although I am a "writer for the Google generation" I also get involved in other projects - as far ranging as ideas such as the Reel Change. But it all comes back to writing, to characters, to storytelling.

Thinking about that in this T-shape way really helped so I put together the graphic above to help clarify my thinking so far.

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