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Tuesday, March 09, 2010

Creative Gravity - new version



I finally got around to creating a special version of the Gravity animation just for writers and creative people.

This brings the project full circle. The Gravity idea was created as a part of a set of training materials for people involved in sales, especially financial sales. However, I used the ideas I had seen successful freelance writers use as the basis.

But the media / creative markets are very different from the financial sales market. Financial sales has the pressure of making repeat sales day in, day out - which can lead to a kind of short-termism. Writers on the other hand are always concerned with their good repuatation and throwing their net wide. The Gravity animation was a way of showing the benefits of this longer term approach in a graphical way.

Now I've reworked it back to the creative industries in this new version. Check it out. But also remember that we could learn a lot from the financial guys about actually remembering to ask for the work and being a bit more pushy.

What the video doesn't cover is HOW to raise your gravity because this is unique to each person. Here is an ideas list to kick you off.

  • Put yourself forward to help out anyone with their projects
  • Be a volunteer
  • Be a script judge
  • Be online - blogs / twitter etc
  • Share what works - be open, that's what draws people to you
  • Don't be afraid to network - set a target of meeting 5 new people at every event
  • Give something practical away when you meet people so they keep it and remember you*
  • Be a mentor
  • Be a mentee
  • Give talks / conferences
  • Keep in touch with people actively - use a diary, don't just think about doing it
  • Think about the one thing you do differently - what sets you apart from other writers?
  • Make sure you can explain the one thing easily - in a film poster manner!
  • Do it often.


I know you may not like all this talk about Creative Gravity and reputation, which then strays into marketing and branding. However, it is crucial to realise - you already have a reputation - you already have Gravity - so it makes sense if you try to steer it and guide it.

* I often hand out copies of the Scriptwriter's Life diagram.
Music by Titas Petrikas.

5 comments:

Paul Draper said...

Nice metaphor Tim, it holds true.

What was the animation done in?

Tim Clague said...

A couple of local Bournemouth guys did it - in 3D studio max I think. They had a short turn around so probably could have done an even better job with more time. But its still cool. I gave them a bunch of marbles as their inspiration!

Paul Draper said...

And also as their payment?

Tim Clague said...

No. This was during the Marton House time - so it was a pay day all round dude.

Paul Draper said...

Ok good to know, although some marbles are obviously fairly valuable eg Elgin.