I finally got around to creating a special version of the Gravity animation just for writers and creative people.
This brings the project full circle. The Gravity idea was created as a part of a set of training materials for people involved in sales, especially financial sales. However, I used the ideas I had seen successful freelance writers use as the basis.
But the media / creative markets are very different from the financial sales market. Financial sales has the pressure of making repeat sales day in, day out - which can lead to a kind of short-termism. Writers on the other hand are always concerned with their good repuatation and throwing their net wide. The Gravity animation was a way of showing the benefits of this longer term approach in a graphical way.
Now I've reworked it back to the creative industries in this new version. Check it out. But also remember that we could learn a lot from the financial guys about actually remembering to ask for the work and being a bit more pushy.
What the video doesn't cover is HOW to raise your gravity because this is unique to each person. Here is an ideas list to kick you off.
- Put yourself forward to help out anyone with their projects
- Be a volunteer
- Be a script judge
- Be online - blogs / twitter etc
- Share what works - be open, that's what draws people to you
- Don't be afraid to network - set a target of meeting 5 new people at every event
- Give something practical away when you meet people so they keep it and remember you*
- Be a mentor
- Be a mentee
- Give talks / conferences
- Keep in touch with people actively - use a diary, don't just think about doing it
- Think about the one thing you do differently - what sets you apart from other writers?
- Make sure you can explain the one thing easily - in a film poster manner!
- Do it often.
I know you may not like all this talk about Creative Gravity and reputation, which then strays into marketing and branding. However, it is crucial to realise - you already have a reputation - you already have Gravity - so it makes sense if you try to steer it and guide it.
* I often hand out copies of the Scriptwriter's Life diagram.
Music by Titas Petrikas.