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Monday, December 15, 2008

Faintheart: a contract with the audience case study


I was pleased to see in Screen International that "Faintheart" will be released simultaneously and free of charge for one day only in 150 cinemas and on MySpace on January the 27th.
The reason I'm pleased is that I feel this fulfills the contract with the audience, at least in my mind. As you may remember this was the film created with the support of MySpace. I believe if you ask your audience to help with the writing, casting and ideas then you owe them. So see you there on the 27th. Haven't heard David Lemons take on it yet.

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