This post is a musing on what we may mean by 'success'. 3 of the top posts on this blog (measured by traffic) are; "What makes a good film?", "What makes a good script?" and "What makes a short film successful".
I guess people are looking for those answers, searching for them. Maybe we all are? But before we ask that question we must first ask - how will I measure my success / success of the film or script? Or as real people might phrase it - how will I know if I got it right?
This seems easy, but it isn't. I'm really impressed by Danny Stack's achievement of 5 million viewers for Sofia's Diary. But when I met up with him recently I was talking to him about what that really means. 5 million what? Views of it on the homepage? Watching it all the way through? Clicking it by accident? What?
But that goes for TV viewing figures also. What are they counting? People watching, people eating, people with the TV on who are really watching Sofia's diary on-line?
What should we count as success? Should it not be figures at all? Should it be cultural importance, the shows impact on the world or society? That would mean Cathy Come Home is highly successful. That seems right. But that would make entertaining fluff like "Trading Places" unsuccessful. That can't be true.
Is it a case that depth is better than breadth. Is really changing just one person enough? Or do we measure by money? More cash = more successful?
I guess (and I mean guess) that in the end it is different for each project - that is the 'art' part of our job. But it don't half make it tricky to fill in the 'your greatest success' on forms!