There’s an almost religious belief in the Valley that charging for content is bad. The only business plan in sight is ever more advertising. One might ask what will be left to advertise once everyone is aggregated.
This ties in with our own ongoing evaluation of Circumference. What is our balance between pulling people towards the film in a magnetic way versus pushing it as an idea towards potential advertisers by using traditional press and PR.
Whatever happens - I like being in a game where we are still making up the rules.