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Tuesday, December 11, 2007

Game over?

Steve Keevil sent me a link to this article in the NY Times. It's about an internet / web 2.0 / artist pioneer who is re-evaluating the way things have worked out for artists using the web. An extract is below...

There’s an almost religious belief in the Valley that charging for content is bad. The only business plan in sight is ever more advertising. One might ask what will be left to advertise once everyone is aggregated.

This ties in with our own ongoing evaluation of Circumference. What is our balance between pulling people towards the film in a magnetic way versus pushing it as an idea towards potential advertisers by using traditional press and PR.

Whatever happens - I like being in a game where we are still making up the rules.

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