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Thursday, November 01, 2007

Peter Buckingham says... (part3)

Peter Buckingham is Head of Distribution for the UK Film Council. He is also a friend of Circumference. In the final part of this blog trilogy I share some the solutions he offered during his speech to the 'Power to the Pixel' conference.

He says...
A final word of warning. In South Korea superfast broadband has seen a drop in cinema attendance and DVDs. Not because of piracy or peer-to-peer sharing of copies. But because people would rather stay in and do things on-line instead of going out to the cinema / watching TV. So we need to do something to make sure film / cinema stays in people's imagination.

The UK Film Council is doing something about it. We are committed to ensuring that:
People from around the world get to see British film
UK audiences get to see the best of World Cinema.

And now those goals can be achieved digitally as well as by using 'traditional' means. We are also investigating collecting figures to help film2.0 pioneers as a lack of detailed figures (eg british on-line viewing figures) is making business plans hard to deliver.

I say...
Thank goodness. Especially about the initiative to gather detailed and reliable figures. That would help us - a lot! When I met Peter in Berlin earlier in the year the UKFC had nothing and no plan. Now they have a plan and a goal. It's great. And it's not too late for the UK to be an exciting centre for film2.0

I also cringe at the arrogance of the cinema industry. A drop in cinema / DVD usage in South Korea? Well of course, it has to be to do with piracy and people ripping us off. Of course it is. It could never be because Hollywood films have become uninspired and if you give people a chance they will naff off and do something more interesting. Nah. Can't be that. Jeeeez.

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1 comment:

deepstructure said...

"So we need to do something to make sure film / cinema stays in people's imagination."

or not. perhaps this is just the necessary culling of the media. if even 50% of what it put out there as mass product is shite, then it makes sense that as people get alternatives attendance will drop. nothing wrong with that. natural selection.

plus, it illuminates a fatal flaw inherent in cinema/tv. i can relate to this personally. i already would rather "waste" time playing online video games which require interaction, than watch even some fairly good tv shows.

eventually watching pales in comparison to doing.