But what does it really mean? What is the manifesto?
The rules of film making in the film2.0 world are:
One: Be close.
The audience and the film maker must be as close as possible. People that get 'in the way' (exhibitors, distributors) must either become part of the film making team or be side-lined.
Two: Making it together
We are on a journey together. The film is not a product to be flogged to customers. The film is an interesting challenge that we want to share with others.
I don't have all the answers of how to make a perfect film easily. No one does. And we all know that. So do not pretend otherwise. Overcoming obstacles is more interesting than just appearing to magically getting it right.
Four: Make it worth talking about
Word of mouth is the enemy of traditional movies. Poor word of mouth fights against their blanket marketing. We rely on word of mouth to spread our films. So make your film worth talking about.
Five: A story lasts forever
Therefore - invest in story, not glossy marketing.
Six: 'A film for...' NOT 'A film by...'
No one cares who you are. But they care if you made a film for people like them.
Seven: No snobbery
It doesn't matter how people see the film - DVD, TV, phone, big screen, download. It only matters that they see it. Most people also don't care what it was shot on, so long as it looks good.
Eight: Film is fun
We love making films. Show it. Excitement is infectious.
Comments on the manifesto are welcome. Its an ongoing work.
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