I was speaking to my old school friend "Dave the Rave" over the weekend. Mr Rave is in marketing - and successful at it in terms of doing well within an established company. We talked a little about goals etc. He remarked that a lot of the copywriters at his firm also dream of becoming TV writers, whether that is for sitcom or drama. It surprised him that this was no longer a big goal for me. Its not a big goal for me as I don't see TV as an interesting medium at the moment. I'm hoping that it will come back better than ever.
I believe in TV generally. An analogy to help explain this. I believe in socialism. But I don't support the Labour Party anymore.
Dave is well aware of the 'fall of TV' from his marketing point of view. He needed no convincing about that. But he hadn't made the connection that this business impact may in fact taint the view of the creative people or, ultimately, the audience.
Also on the goal front we have been approached as "video viral experts" to produce a series of comedy clips to go on YouTube by an online games company. Its football related. More details if we get the gig. Interesting that this is seen as a bone-fide advertising method now. They are also pursuing other avenues, but not TV at this time (sorry Dave).
So is it a downward spiral. Does Dave stop promoting TV to his clients, so it gets less money, so the quality lowers, so people watch less, so I don't want to write for it, so other people stop writing for it as well, so the quality drops further, so its less attractive generally, so Dave stops recommending it to even more clients.
In short, was our 365films slogan 'TV is dead' coming true?