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Wednesday, August 02, 2006

Cinema sorts it act out

Mark Cuban of Landmark Theatres in the US has taken the bait...

We are currently working on 2 theater projects. One is a theater just for kids under the age of 10. Just showing kids movies, with tons of amenities for parents and kids, along with retail geared towards kids. No parent will be able to get out of the theater alive if they dont buy the Curious George goodies we sell when we show a Curious George movie. And of course we will be able to make our own movies to show, and with our policy of day n date releases, we will be selling the DVD of the movie as well.

The 2nd is what I call Rock N Roll Theater (ok Im showing my age), but bottom line it will be a theater geared towards 16 to 25 year old demo where the motto will be:

“If you expect silence during this movie. leave now. “

Again, lots of retail. Lots of security. Lots of kids who can see what they want to see , txt who they want to txt, yell what they want to yell. In fact, part of the thought process has been for the movies we make and show, to post portions of the script of the movie so kids can learn lines from the movie BEFORE they come, or hopefully make them read it after they saw it the first time and come back , creating our own rocky horror show like environment.

Mark's recent on-line discussion via his blog about the future of film showed a massive disatifaction with the current cinema experience. So its not just me. The heat is on the big chains. Sort it out or close down. Why do people put up with crappy downloads of films. Cos it beats paying £7.20 to sit in the flicks so some kid can kick your chair - that's why!

1 comment:

Sal said...

How about screenings with a sign saying "if you want to talk in the cinema, especially if you want to state the bleeding obvious, or shout out plot points, then don't come in here"? That way, those who want silence get silence, those who want to spoil the film for other people can all go and spoil it together.