Looking at my web stats the number one search term that leads people to the Projector Films blog is 'new ideas'. Obviously with having a by-line of 'new ideas for film makers' this isn't such a surprise. And I tried to think about the situation (maybe dear reader your situation) that would lead someone to type in the words 'new film ideas' into a search engine. Where do new ideas come from? Something that we have never actually answered on this blog. Today's post fixes that problem.
So where do new film ideas come from? If you are sitting at your computer, or note pad, or empty board for structure cards where is your big film idea going to come from?
Does it come from a mysterious well in the middle of a desolate plateau?
Do you need to consult the stars and use black magic to conjur up a fantastical new insight into human nature?
Do you need to handed down a great idea by a soothsayer? Will you profit from the use of a prophet? Even one that looks like Billy Zane?
Or do you just send away for new ideas and they come in a box? Perhaps in a similar way as you would order a new cat?
No. Of course it is none of these things. New ideas are not what we are looking for. As an analogy - they are like new fonts and a new layout for a newsletter. What actually matters is the content of the newsletter.
That is something that you can't send away for. And it boils down to this. What is it that you want to say or want the audience to feel? Only you can answer that. What is your goal? To say something, to change something, or just to take people on a crazy ride - or all 3 - or something else.
That must come first.
So when we say 'new film ideas' we mean new ways of presenting these stories, new ways of delivering them, new ways of selling them or dressing them up. New stories - they must come from within. If you have nothing to say or don't want to move an audience then no new devices or techniques will ever save you.