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Friday, July 14, 2006

Do you like being sold to?

Seth Godin talks about how we may get some hard figures for audience ratings of TV ads. I'm sure these figures will only strengthen the cause of schemes like 365films.

TV ads are great for launches and big one-offs. But what next? Its long term initiatives that will deepen relationships and build conversations. That works well for us as customers as well as we'll be more likely to get the products and services we want.

In fact I think we should stop talking about 365 and other tv2.0 ideas as an alternative to TV ads - but instead say its a way to build up a user community for the first time ever.

Image from here.
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