But surely this is a sign of changing times. TV adverts are broad and general. You don't know how many people have actually, really watched it. And did they like it?
Internet advertising - for all its faults - at least is interactive. People only click if they want to.
That's why the face of TV must change. Not for artisitic or creative reasons. But for financial reasons.
Of course I'm hoping that ideas such as 365films and the funding method for Circumference will be a new way forward.
(more on Circumference funding tomorrow)