Here is a picture from the Red site. They are seeking to jump the queue with regards to digital movie camera development by making a large leap rather than a step change. All the way up to 4k images - I guess by using digital stills CMOS sensors. The development has been ongoing for some time now but Suki noticed that some specs are now up even if real photos aren't.
Myself and cameraman Shaune Fradley had a chat about it. It seems possible, but you just get the feeling that the big boys (most likely JVC as they don't have a native HD format) will undercut at the last moment.
Think of all the Apple features that move across to Windows.