As Danny mentioned recently we've got together to talk about Cannes. A lot of activity is around sending out emails. But one of the things that we really wanted to do was get together and practise our pitches, something we must do more of. When I say pitch of course this includes the often forgetten self-pitch. The self-pitch is the answer to the question...
Tell me about yourself
This is about 75% likely to come up in every meeting. But so few people have a prepared answer. It doesn't take long to do - just be clear on your key achievements, your USP and your goals. Wrap it all up in a bundle of about a minute tops. Tease the poor pitchee to want to know more. The self-pitch is ideally just an index for them to select what they want to talk further about.
And then, remember the title of this post, you need to practise it. There is a big difference between thinking you know it and having it on a scrap of paper and saying it out loud. But lets take a tip from our actor friends. When they learn lines they rehearse. They don't just read the script and then start performing. How could they? That would be stupid! Wouldn't it???
Still from Fade In.