Always at the cutting edge of new ideas to do with flogging stuff Hugh Macleod makes an interesting comment on how word of mouth was always misinterpreted.
The idea is not to get people chatting about your product. But to make your product join their conversation. And shake up the market by doing that!
His example is Starbucks who got people talking about WiFi - not about great Starbucks coffee. Remember Starbucks don't advertise. They only have conversations to spread the word!
So this approach requires big ideas. Is 365 films that sort of idea. Its bold enough for sure. I'm hoping that the growing sense of disappointment towards film and TV will help. Heres to more crap tele!
Still from 'Four Poems' by Peter Lee