More evidence for the end of the world - if you are in old school media. Heineken have announced no more TV ads for them! See the BBC news item.Why? Because it doesn't work anymore. Some go as far as to say that marketing is dead altogether. Maybe this is an exaggeration for shock purposes but I'm sure that traditional marketing is not as effective as it used to be. Word of mouth (or the internet version - word of mouse) is much more important now that everyone can talk to everyone else. Heineken must know. 365films is built on the word of mouse idea.
Pic is from here.