Less moaning - more creative thinking. Lets go...
Now might be a good time to mention an event that I am heavily involved with. Its called the Landcrab Film Festival and is an annual event in the Bournemouth area. Its been going for 8 years now and has built slowly up to an audience of 210 movie fans. We show about 15 shorts from film makers with many levels of experience. Our only criteria is that films must be exciting, fresh and entertaining. We are the largest fully independent screening in the South.
So who cares about another old film fest in southern England? Firstly there is the business model. No arts funding, no sponsorship, no fees to enter. We only cover our costs through entrance fees. So for it to continue we need to deliver a top-notch evening of entertainment. We have to compete with TV and regular cinema. Which we do. The theatre where the event is held says the Landcrab night is the busiest night of the year.
Secondly there is the spirit of the festival. Film makers have to stand up and introduce their film (if you're not there we don't show it) and in the bar afterwards there is plenty of opportunity to talk about it. Very immediate and highly direct.
What is the moral of this story? That people love a good night of films and the immediacy of discussion and feedback. Let's look at my chart again. With the landrab method we are halfway between the top and bottom route. As hard as we try to keep out of the way - we do in fact provide the distribution. But its a good start. Could we go further and ever achieve the top route?